Monday, May 28, 2007

Gemstones and Diamond Jewelry - JADE

is the business of LJ International (JADE), but who cares, look at that chart! That's the story that matters, buyers are in control of this stock but stubborn shorts aren't convinced of the bullish case. The stock is trading just below all time highs and it looks like as long as the stock can stay above 10.25 the shorts may regret their sales. I think I'm going to buy some of this one and risk about a dollar.

If you do care, here is a description of their business from Gooogle Finance-

LJ International Inc. (LJ International) designs, manufactures, markets and sells precious and semi-precious gemstones, as well as diamond jewelry. The Company also offers high-end pieces set in yellow gold, white gold, platinum or sterling silver and adorned with semi-precious stones, diamonds, pearls and precious stones. LJ International distributes mainly to fine jewelers, department stores, jewelry chains in the United States, and electronic and specialty retailers throughout North America and Western Europe. The Company also owns certain commercial and residential properties located in Hong Kong, which are held primarily for investment purposes. LJ International has expanded into the retail sales line of business involving direct sales to consumers in China through company-owned retail stores under the brand name ENZO. As of December 31, 2005 the Company operates eight ENZO retail stores in Hong Kong and China.